About PlateGame
Australia's Original Licence Plate Keychain
It started with a very specific problem: too many BMWs, all with identical keys.
Dan had a warehouse full of classic BMWs from the same era. Same style keys. Total chaos. So he did what any car-obsessed problem solver would do — he looked at the one thing that made each car unique. The number plate.
In 2018, after months of tinkering, the first PlateGame keychain was born. A miniature, precision-crafted replica of your actual licence plate — your state, your number, your car.
Then a Lambo Changed Everything
One of the early keychains ended up dangling from a Lamborghini at a lunch stop. Someone snapped a photo. It went viral. Dan's phone lit up with 50 messages: "I need one of these."
PlateGame shifted from park to drive — and hasn't slowed down since.
Made for Your Plate. Only Yours.
Every keychain is personalised to your exact plate — the real fonts, real colours, real state motifs. QLD Prestige, NSW standard, VIC custom — we cover every Australian state and territory.
This isn't a novelty. It's a proper keepsake built to last, made for people who actually care about their cars.
Trusted by Thousands of Aussie Car Lovers
Our customers don't hold back. Top products sit at 4.9 stars with hundreds of reviews — our QLD Prestige keychain alone has 284+ reviews. When you love what you make, it shows.
PlateGame is the go-to gift for birthdays, Father's Day, Christmas, and new car celebrations across Australia. If they drive, they'll love it.
PlateGame — Australia's original. Built by car lovers, for car lovers.
